In the Media
George Heudofer, an adjunct professor of marketing, discusses Walmart's comments on the impact of tariffs on customers as the holiday season approaches.
George Heudorfer, MBA
Marketing Department
Pompea College of Business
Education
Master of Business Administration, General, University of New Haven
Bachelor of Science, Business Administration, University of New Haven
Executive Leadership, Cornell University
Business Administration, Marist College
About George
George Heudorfer is a passionate business executive and an innovative eCommerce expert widely recognized for his dynamic leadership and transformative impact on organizations. His enthusiastic approach and tactical marketing experience make him a valuable asset in guiding students through the complex landscape of modern business.
George played a crucial role as the chief digital officer at Logicbroker, spearheading the company's global digital transformation strategy. Under his leadership, Logicbroker transitioned from a tech startup to securing $135 million in private equity investment, positioning the company as an industry leader. George's impactful leadership was instrumental in Logicbroker's international success, where its cloud-based platform processed eCommerce transactions totaling more than $6 billion in gross merchandise value annually.
Serving as an adjunct marketing professor at the University of New Haven, George brings a wealth of practical experience and academic insight to the classroom, enriching the learning experiences of aspiring marketing professionals. His courses promise to be enlightening and inspiring, offering a blend of academic expertise, real-world experiences, and a forward-thinking vision for the future of marketing and business. Simultaneously, he serves as an executive in residence at Connecticut Innovations, the state’s venture capital arm, offering strategic guidance to growth-oriented early-stage portfolio companies.
George earned his MBA and Bachelor of Science in Business Administration from the University of New Haven, where he built the foundation for his business career.
News and In the Media
In the Media
George Heudofer, an adjunct professor of marketing, comments on why Gen Z is turning to Walmart for their shopping experience.
In the Media
George Heudofer, an adjunct professor of marketing, discusses some shopping tips for Black Friday, Small Business Saturday, and Cyber Monday to get the best deals.
In the Media
George Heudorfer, an adjunct professor of marketing, comments on Eversource Energy's ranking in the American Customer Satisfaction Index for utility companies.